Thursday, September 20, 2012

Quotes may be risen due to an internet attacks on the carinsurance company


In the good old days before the internet, people who were aggrieved by their treatment at the hands of large corporations had only little voices to complain. The only chance of getting any compensation was if the newspapers picked up the stories. Except this didn’t happen often because the large corporations were advertisers and had leverage over the editors’s decisions on what to print. With the arrival of the internet, you now have a louder voice, but the ability to publish your own content does not give you any better visibility. Tens of thousands post content every day so, to get noticed, you have to have a good story and luck. If lightning strikes, your complaint goes viral and all the social media amplify your voice. Now this is a PR disaster and the large corporation has no choice but to act. But, more often than not, the lone posting on the personal blog or the Facebook page or the complaints site goes unnoticed and the victim stays a victim without compensation.

To understand this, we need to go back to 2010 in Baltimore. An underinsured driver passed through a red light and killed another driver on the junction. The deceased driver had an car insurance policy that was supposed to pay out up to $100,000 if an uninsured or underinsured driver caused injury or death. The insurer decided to believe the “other” driver’s version of events. The law of Maryland allows an insurer to refuse payment if their own driver was in any degree to blame for the accident. In a trial on the issue, the insurer therefore paid an attorney to argue its own policyholder was 1% to blame for the collision by driving through traffic lights on green. Needless to say, the jury was not impressed.

Thanks to the firestorm, the insurer has now reached a settlement with the family of the deceased but, if it now becomes more generous in its settlement strategy, the car insurance quotes must rise. It kept car insurance quotes low by being Scrooge. Now the internet has forced it to act, we may all have to pay more.


Quotes may be risen due to an internet attacks on the carinsurance company